Goodbye for now

Hello fellow PR peeps! Over the past few years (has it really been that long?), I have enjoyed writing on my blog. It was a way for me to keep updated with the industry, learn from others, improve my writing skills and share my thoughts. Sometimes life’s events can make this difficult to do. Even … Continue reading →

Show PR Some Love

It’s that one day of the year you show extra love to friends, family, and significant others. Lovers call it Valentine’s Day, others call it Singles Awareness Day. I see it as a day to do something a little special for everyone. Why not show PR some love? It’s my profession after all. I put … Continue reading →

2014 Super Bowl Buzz Review: A PR Perspective

I, along with millions of people, watched the Super Bowl. With the game being a blowout, I only had the commercials to look forward to. That’s ok. I had extra time to revisit commercials, review reactions, and think about all the Super Bowl buzz with a PR perspective. Maserati Super Bowl Spot This commercial is … Continue reading →

Confessions of a Rookie PR Professional

I knew that I wanted to be involved in the Public Relations world after sitting in a Intro to PR class. The very next day, I changed my major. However, I didn’t exactly know what I was getting myself into. Public Relations isn’t an easy field. It has to come naturally. Since graduation (almost two … Continue reading →

Generate Interest For Your Business Using Social Media

Social media is an easy, cheap tool to use to help generate interest for your business. In order for you to have a successful business, people have to know about it. Not just your customers, but other businesses in your industry. Here are some tips on how to get started. Like and/or follow other businesses in … Continue reading →

Working from Home

According to Forbes, one in five Americans work from home, and that number is expected to increase to more than 50% in the next five years. When I was given the opportunity to work from home, I was ecstatic. I’m a soon-to-be military spouse, and we are going to be moving constantly over the next two … Continue reading →

What’s In and What’s Out in 2014: Social Media Edition

As the new year begins, it’s out with the old and in with the new. This doesn’t just mean your closet. It also means the professional world. Everyone is constantly trying to find ways to get ahead of the competition, so marketing trends evolve over time. Social media has been a significant piece of marketing over … Continue reading →

Newsjacking for the PR Soul

The industry is constantly changing. The  traditional PR practices are not as effective as they used to be. The public now moves quickly like a roller coaster sorting through a high quantity of information. You are always competing for your audience’s attention. Marketers now practice “newsjacking.” You, a PR professional, have to be constantly alert … Continue reading →

Stop Sabotaging Yourself

Confidence is key in order for you to excel in the PR world. Without confidence, you could sabotage yourself. It can keep you from a promotion or landing that dream job. I have to admit that I am guilty of sabotaging myself  every now and then. I’m a perfectionist, and I want people to like … Continue reading →

Lady Gaga at the AMA’s: Classy or Not Classy?

During last night’s 2013 American Music Awards, Lady Gaga (Secretary) and R. Kelly (The President) performed to the song “Do What U Want” with  a White House scandal theme. At first, it seemed like the usual entertaining Lady Gaga performance… Until I realized that they were portraying JFK and Marilyn Monroe. Not good. This past Saturday marked the 50th … Continue reading →