In The News

2014 Super Bowl Buzz Review: A PR Perspective

I, along with millions of people, watched the Super Bowl. With the game being a blowout, I only had the commercials to look forward to. That’s ok. I had extra time to revisit commercials, review reactions, and think about all the Super Bowl buzz with a PR perspective.

Maserati Super Bowl Spot

This commercial is quiet, breathtaking, and perfect. However, I don’t understand why they paid for a spot in the Super Bowl. Most of their demographic was sitting in the Super Bowl stadium. Those of us at home can’t afford the car. Money wasted in my opinion.

The JCPenney #TweetingwithMittens Twitter Prank

“@jcpenney: Toughdown Seadawks!! Is sSeattle going toa runaway wit h this???”

Most people thought they were drunk or hacked, including me.

“@jcpenney : Oops…Sorry for the typos. We were #TweetingWithMittens. Wasn’t it supposed to be colder? Enjoy the game! #GoTeamUSA”
There were mixed reactions about the prank. During the Super Bowl, Twitter activity is high. JCPenney created a buzz on Twitter  during the Super Bowl. I would say this was sort of a win until Esurance made an appearance on Twitter.

#EsuranceSave30 Super Bowl Ad

This was brillant. Sorry JCPenney, but you were outwitted by Esurance. Esurance will be giving away 1.5 million dollars to one twitter user that tweets with the hashtag #EsuranceSave30. It’s still trending…

Budweiser “Puppy Love” Ad

This was the best Super Bowl ad! Why? Budweiser released this commercial before the Super Bowl. It had more than 33 million views before it appeared on TV during the Super Bowl. @BudweiserPuppy had a twitter account with more than 12,000 followers to create buzz leading up to the commercial airing. Oh, and it’s about an adorable puppy befriending a horse. That pulls everyone’s heart strings.What are your thoughts on this year’s Super Bowl ads/buzz?

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