Work Experiences

Tis the Season for Client Appreciation

The holidays are approaching! You’re probably excited for the upcoming break with friends or family, but it’s not time to check out of the office yet. This is the time for client appreciation. If you’re in the marketing/public relations field, you are finishing up campaign and advertising plans for the upcoming year. As things slow down, you can … Continue reading

PR Connections / Work Experiences

Finding the Balance Between Being You and Being Discreet

As you enter the professional world, you face the challenge of finding a balance between being you and being discreet. This is very important to recognize because it depicts your professional career and relationships. For example, sharing a common interest with a client could improve your relationship, or sharing your political beliefs could turn some of … Continue reading

Work Experiences

A New Perspective on Pitching

When I first learned about “pitching,” I was in my Intro to PR class. it was refered to as striking the media’s interest in your client’s product/service/event, or a specific topic involving your client. PR professionals do this through making phone calls, writing press releases, developing relationships within the media, and communicating the importance of the … Continue reading