In The News

McDonald’s Campaign Goes Wrong

McDonald’s created a Twitter campaign using the hashtag #MeetTheFarmers. The purpose of the campaign was to focus on the brand’s guarantee of fresh produce. The company used the hashtag #McDstories along with the #MeetTheFarmers hashtag in a tweet regarding a McDonald’s potato supplier. According to Business Insider, the twitter campaign backfired when many users started using the hashtag #McDStories in a negative connotation. “Ordered a McDouble, … Continue reading