PR Connections

Focus on Social Media Tools, Not Results

Social media is a major aspect of public relations and marketing. People focus on using different platforms to generate interest and produce results. However, they fail to utilize other social media tools.

 Listening
Social media is a great way to listen to your customers. From tweeting complaints to posting suggestions on a Facebook page. Companies can use social media as a way to improve their products and services while directly serving their customers request.

Resolving Issues
Before you can solve an issue, you need to know about it. Social media is a great way to learn about customer issues and inconveniences. After recognizing the issue, your company can inform their customers that the issue is being resolved. All this can be done in a timely manner through social media.

Research
Conduct research using focus groups, surveying, and more through social media. This is an inexpensive way to conduct research with a wide range of demographics.

Recruitment
If you are looking for fresh new faces to employ, social media is a great tool. Most college graduates utilize social media for job inquiries.  Also, you can reach a large volume of potential employees giving you a large variety of skill sets to choose from.

See! There is more to social media other than gaining new likes on your Facebook Page, and looking for an increase in revenue. There are various tools that can help you accomplish those things and more.

Best wishes!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s