There are more than 100 million blogs in the world about a wide variety of subjects. Whether they are talking about fashion or business practices, you’re reading them. Reading blogs allows us to educate ourselves and get a different perspective on a specific subject.
With that said, you can see why bloggers can be effective from a public relations standpoint. According to the Event Manager Blog, it is due to the impact of blogging on search. Social media is effective, but since bloggers generally post their entries on social media, it can be more effective. The bloggers are a great way to create brand awareness because they serve as opinion leaders, and they have a peer relationship with their readers.
It is very important to invite bloggers to attend your events or try your services and products. Bloggers are more approachable than the press. They control their content and work from home.
For an event management perspective, check out the Event Manager Blog.