The 2012 London Summer Olympics is only 57 days away. Since the last Olympics, social media has been more integrated in our lives. Visa will be taking this in consideration for this upcoming summer. Visa has created a campaign that focuses on turning the passion of the Olympic’s fans into online cheers that will help inspire and motivate “Team Visa”. Team Visa has more than 50 sponsored athletes including swimmer Michael Phelps and gymnast Nastia Liukin. Fans will be able to view and create cheers as the athletes prepare for and compete in the Olympics. There will be several contests and sweepstakes for fans to compete for and win.
Here is the main Visa YouTube video narrated by Morgan Freeman.
Visa hopes that if the campaign is successful, they will see an increase in transactions, card activations, usage, as well as the satisfaction of their members. More than 7.5 fans have uploaded Visa Global Cheers so far.
For more insight, check out the lip-sticking Blog.