In The News

I Didn’t Forget about Mother’s Day

Hey everyone! I am glad to be back. I didn’t plan on being gone for so long, but between graduation and other family events, I haven’t been able to get away. It’s time for me to pick up the slack and get back into the groove of things.

During my time away, the one thing that I couldn’t get out of my mind was Mother’s Day. With all the marketing and social media revolving around the special day, I wonder why…

Everywhere I looked Mother’s Day advertisements were thrown in my face. I appreciated the reminder due to my hectic graduation schedule, but it got really overwhelming.

Flowers were on the top of the list for the holiday with a wide range of advertisements on Facebook. 1-800-Flowers was the most persistent on my Facebook page. This year it was evident that the flower companies kept their focus on social media and the internet.

Jewelry came in second this holiday season. I saw advertisements on social media and television, but they were not as repetitive as the flower companies. I viewed the Kay Jewelers commercial the most out of all the companies.

Both flower and jewelry companies did a great job advertising to their audiences, but were they smart about it?  I’m not sure. The flower companies really limited their advertising to a younger audience. Facebook does allow you to pick the audiences you advertise to, but a large number of the older generation still do not use social media. Also, limiting your advertising to one medium, limits your audience outreach. The jewelry company advertised on both television and social media, but all their advertisements were aimed toward the ages 25-40. They also didn’t reach the older audience.

In conclusion, the top two Mother Day gift categories didn’t advertise to the older generation (40 +). Why?

This is just an observation based on what I saw personally. For another perspective check out the lip-sticking blog. See you next time!

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