This is a trait that all companies strive to uphold through their customer service and company image.
According to the 13th annual Harris Poll Reputation Quotient, the top five companies for 2012 are: (1) Apple, (2) Google, (3) Coca-Cola, (4) Amazon.com, (5) Kraft Foods.
The top three are the most predictable. They are global organizations that focus on innovation, leadership, and the satisfaction of their customers. All three companies strive to provide a reliable and satisfactory service that is available to anyone in the world.
What can we learn from this? Public relations is an important asset of a reputable company. The companies appeal, performance, leadership, and workplace environment relies heavily on the public relations department. In order to be a successful company, you need strong public relations professionals.
That’s why we rule the world!