In The News

The Power of a Kid: PR Related

Meet Hannah Altman.

She is the CEO of  Hannah’s Cool World which has over 12,000 customers from all over the world, and has sold over 250,000 pencil toppers. Hannah’s Cool World is a part of CoolZips.com (name by Hannah) which is a company her parents own. Hannah spends 5 hours a week working on her business, an hour each day after school. Recently, there was a news article posted on AOL about Hannah and her company. She didn’t even have to do anything, and she got major coverage.

Isn’t this amazing? If I could be a CEO at age 10, I would do it.

So what does this teach us besides the fact that a kid CEO can get news coverage?

Obviously, the unique aspect of this story gives it coverage. Maybe this is a lesson that everyone should find a unique aspect in each company or client they work for. Obviously, we want coverage for them. It doesn’t have to be a 10- year-old CEO. It can be just about anything that sets them a part from others. So, think! When your trying to get news coverage. Find that special characteristic that people would be interested to know about.

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