PR Classwork

Getting it on: ONLINE STYLE

In Chapter 12 of Public Relations and Media Techniques, you can find many guidelines for using the web. Some people find using the web easy, but they need to realize that there are many important things to remember.

First, you need to build your homepage. There are many things you need to know. The book lists several points that you need to consider.

  • Define the objective of the site.
  • Design the site with the audience in mind.
  • Update the site consistently
  • Don’t overdo the graphics.
  • Make the site interactive

These are points that I feel are very important in order for a website to be successful.

When it comes to the content of your content, you need to remember a few things.

  1. Write the way you talk.
  2. Limit each page to a single concept.
  3. Use bullet-pointed lists

I found these points the most helpful when writing content online.

The chapter also explains how interactive sites offer various things to users, Many people prefer accessing websites that are interactive rather than sites with only words. Adding interactive opportunities on your site can attract more users.

As you can see, Chapter 12 taught me how to get it on… ONLINE STYLE!


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