GAP has decided to scrap the new logo, and go back to the old. The question is…. was this a publicity stunt. With the new design, there was a lot more buzz about GAP. Not only that, GAP seemed to be concern about customer comments, so GAP listened to what they had to say. This basically put gap in a positive light and in the news.
I believe that the company put out a new logo and knew that their would be positives with either reaction. If everyone loved the new logo, everyone would see the GAP as revamped and new. There would still be a buzz about the company. With the negative reaction, GAP was in the news, and proved that they listen to their customers’ concerns.
My opinion about the new logo was positive. I thought it was time for the company to revamp their logo. They needed the publicity, but now looking at the whole situation. I think that they made the right move to go back to the old logo. It not only gave them publicity, but it proved that they are dedicated to their customers.