In the Public Relations Writing and Media Techniques, Chapter 6 informs you about how to prepare a Press Kit. I am a Public Relations student, so reading this really helped me understand the process in which practitioners go through to prepare information for publicity. Reading this chapter, I learned a lot about how to prepare fact sheets, media advisories, and media kits.
A fact sheet is usually with a news release or a media kit. It lists facts in bullet form that a reporter can use as reference. There are several kinds of fact sheets. The book gives examples of what to include on a factsheet for an upcoming event.
- The name of the event
- Its sponsors
- The location
- The date and time
- The purpose of the event
- The expected attendance
- A list of any prominent people attending
- Any unusual aspects of the event that make it newsworthy
This actually a basic fact sheet. There are two other kinds such as corporate profile and summary of new product characteristics. I found this useful. A fact sheet is more than just a list. It is a list of possible stories for the journalist.
Media Advisories, also called media alerts, they let editors know about upcoming events that they might be interested covering. A typical advisory covers the following according to the book.
- a brief paragraph outlining story idea
- some of journalism’s five Ws and H
- short paragraph telling reporter who to contact
I enjoyed reading about media advisories because I feel like they are very important with finding coverage for the client.
A media kit is very important if you’re releasing a new product or your having a major event. The purpose is to give a variety of information to editors that will make it easier for reporters to talk about it.
A basic media kit includes:
- news release
- news feature
- fact sheets
- background information
- photos, drawings, and captions
- biographical information
- some basic information
I think I will enjoy making media kits because they are important. Making media kits really matters when it comes to getting coverage.