Reading Chapter 5 of Public Relations Writing and Media Techniques was very insightful. After all, this involves my job doesn’t it. Writing News Releases can be very intimidating. You want to do a good job and get media coverage for your client, but you have to make it appeal to the journalists. This can be difficult, but this chapter really lays it out for you.
Reading Note #1
Before you write a News Release, you have to know what the purpose is.
- Spot Announcements
- Reaction Releases
- Bad News
- Local News
If it isn’t one of these subjects, then it may be hard to get coverage. BUT there is a key thing with all news releases…. LOCAL. If you localize the information you want coverage on, you will have more of a chance of getting media coverage.
Reading Note #2
Well, now that you know what exactly you are wanting to expose to the public, you need to write it in the right format. You want your press release to stand out, but using bright colored paper isn’t the answer. Try using neutral colors. It is very important to include a letterhead, but even more important to include contact information for the contact person.
Reading Note #3
News Releases are usually being sent through e-mail because it’s efficient. There are some keys things to remember. Make sure you write with short paragraphs and do not have the release as an attachment. The shorter the better. It goes straight to the point.
Here is some advice on how to write the perfect news release…..
Now that you know how to write a press release, it’s time to find something Newsworthy!