PR Classwork

What Makes It Newsworthy?

Who likes boring stories that you don’t care about? No one! Readers only like to read about things that interest them or affect them. You can decide this through finding out if something is newsworthy. Newsworthy? What makes a story newsworthy?

1)      Timeliness

People are more interested in news that is recent. People want to know what is going on NOW. The sooner, the better.

2)      Proximity

Stories that relate to the local area of your audience will be more relevant. People want to read stories that happen in their proximity.

3)      Prominence

Automatically, celebrities get more coverage because their famous. People are more interested in famous people doing everyday things than regular people.

4)      Human Interest

These types of stories appeal to the audience’s emotion. They can be sad or happy.  People are interested in stories that affect their emotions. It is entertaining to them.

5)      Unusualness

People don’t want to read stories about a person with two arms. They want to read a story about someone with four arms. Stories that are unusual phenomenon appeal to the general public.

6)      Conflict

People want coverage over conflicts between groups or people. Some of this coverage may include rallies or boycotts.

7)      Significance

If an event or policy affects a large group of people, it is newsworthy. People want to read stuff that talk about a community. It may affect them in the long run.

These are just some tips on how to figure out whether something is newsworthy. News can be found everywhere. It can be found in your small town or through an unusual discovery. Maybe a large community in your town has a problem with a new policy. There may be a benefit event going on the next weekend. It is everywhere. You just have to know what questions to ask or where to look for more information.

Here are some tips on Making, Finding, and Creating News

For more information you can visit these sites……



One thought on “What Makes It Newsworthy?

  1. Pingback: Writing a News Release | Victoria's PR Thoughts

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