I liked the fact that he explained the typical meanings for both terms and why PR practitioners get this name from the Media.
I applaud this writer putting the term “Spin Doctor” into a different category. Clearly, most PR practitioners serve as some kind of doctor to clients. Usually, clients call on us most when they are in trouble. So thinking about it…. Yes, we are all doctors, but that doesn’t mean that we manipulate the truth or don’t do the right thing. Just because we doctor a situation doesn’t mean that we are spinning the audience’s opinions or beliefs in a certain situation.
Just an interesting thought on this article.