Looking through Ragan’s PR Daily , I found an interesting article about marketing through the word of mouth (WOM). I decided to write about this article because I found it interesting, and it showed me how effective WOM can be.
I was thinking about my own actions when it comes to talking about brands and products. Products or brands usually come up in conversation when I see signs or go shopping with a friend/family member.
For example, I went grocery shopping with my friend Katie, and she asked me whether she should get the Food Lion cheese or Kraft cheese. I told her to get the Food Lion cheese because it has the same quality, but at a cheaper price.
This is an example of choosing a brand through WOM.
The only time I talk about products through social media is if I have a horrible experience.
For example, when I was trying to get my computer repaired. I put this on Facebook, “been on the phone with Dell Tech Support for over 4 hours… FML”.
Some of my friends my see this message when they are trying to decide whether to buy a Dell or an Apple computer. They will probably choose the Apple product because of WOM.
This article goes in more detail about Word of Mouth Marketing.